On New Year’s Day 2025, Odean Cinema wanted to showcase some of the best releases of 2024. View on X.
View on Instagram
View on Instagram
View on Instagram.
VERSION NOTE: EARLY EDIT WITH TEMP GRAPHICS
Watch on X
Two of the social media posts I edited for the Lightyear June 2022 theatrical release.
I was asked to edit several shorter social media cutdowns for the original 16x9 60s TV ad. The challenge was in preserving the narrative and reframing the footage for 1x1 and 9x16.
I edited a series of Junket Interviews for Steven Spielberg’s much-lauded West Side Story. Prior to working on the edits, I was asked to pitch three concepts for 1-2 minute videos based on the answers given by the talent. All pitches were accepted and I completed the series.
Two IG reels from a series of social media campaigns for Disney+ Star (the UK version of Hulu in the US) I edited to promote a number of their Fall 2021 releases: Black Widow, Y: The Last Man, Free Guy, American Horror Story Season 10, and Books of Blood.
Highlights:
Having access to all individual music stems in order to build unique music edits for each video.
Super fun source footage!
Working for London-based creative agency Glass Eye, I edited these fun Tik Tok + Snapchat videos for Disney+ promoting their summer 2021 releases.
Highlights:
In addition to editing the “All New. All Summer” spot, I also created/designed the motion graphics which were approved for the final cut.
For the Raya “Movie Night Checklist,” I edited plus conceptualized/animated the first pass of the text/graphics, which were finessed by the agency’s motion graphics designer.
Semihandmade commissioned San Diego-based muralist Janie Rochfort (a.k.a. Betty Larkin) to paint a mural at the national headquarters in Monrovia, CA. I fully-produced a video, from concept to execution, that illustrated the artist’s vision as well as communicated the brand’s core belief—anyone, no matter who they are or where they’re from, deserves a beautiful, personalized space. This video served a dual marketing purpose for both the artist and Semihandmade—a growing lifestyle brand that was the first to offer custom-look doors and panels for Ikea kitchen/bath/media cabinets.
Project highlights:
Figuring out how to meld the company’s beliefs with the artists’ vision through storytelling
Conceptualizing and animating the Semihandmade “paint drop” logo reveal in After Effects.
Structuring the narrative and writing interview questions that would propel the story in the right direction
Shooting the video and seeing Janie at work!
One of the most exciting membership perks offered by Goldstar Events is the eligibility to attend “Goldstar Night”—an event series that includes discounted tickets to a world class show (in this case, Cirque du Soleil - AMALUNA) plus free swag bags. I produced, directed, and edited this video in partnership with Cirque du Soleil to promote both AMALUNA and Goldstar’s unique membership deal.
Project highlights:
Conceptualizing and executing all creative and logistical aspects of the project from start to finish
Working closely with Cirque du Soleil PR to ensure that their strict brand style requirements were closely followed
Hiring crew, preparing a shot list (ensuring that all required aspect ratios for each social media channel were considered), and directing production
Selecting interview participants and writing interview questions
Getting to hand out lots of free swag to some very happy people! That’s always a highlight.
I produced a 34-second promo to unveil a new iOS app called Pizza Party for Ghosty Inc. This unique sticker app not only allows users to download fun flair for their text messages, but the stickers are created by artists who are paid per download.
Project highlights:
Set-decorating and lighting
Animating the logo reveal
Writing copy and structuring video narrative
Designing /animating titles and graphics
Learning how to expose for the backdrop and expose for the iPhone’s screen. While I got the screen pretty close to perfect, I ended up relying on some compositing to create the final product. This was achieved by replacing the live footage of the device’s screen with a screen recording captured via Reflector 3 (a device mirroring and recording tool that I highly recommend). The screen was then replaced in After Effects, and the hand rotoscoped and overlaid onto the live footage.
Eating a bunch of pizza during the shoot!